A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.
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Coffee's for closers
Coffee's for closers is a well-known and frequently performed monologue seen in both screen acting and theatre acting auditions and competitions. It was written by David Mamet specifically for Alec Baldwin for inclusion in the film Glengarry Glen Ross -- the scene is not part of Mamet's original... -
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
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Buying is a profound pleasure.
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In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
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Sales are contingent upon the attitude of the salesman -- not the attitude of the prospect.
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A sale is not something you pursue, it's what happens to you while you are immersed in serving your customer.
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A commodity appears at first sight an extremely obvious, trivial thing. But its analysis brings out that it is a very strange thing, abounding in metaphysical subtleties and theological niceties.
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Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Sell the sizzle, not the steak.
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Nobody dast blame this man. For a salesman, there is no rock bottom to the life. He don't put a bolt to a nut, he don't tell you the law or give you medicine. He's a man way out there in the blue, riding on a smile and a shoeshine. And when they start not smiling back -- that's an earthquake. And then you get yourself a couple of spots on your hat, and you're finished. Nobody dast blame this man. A salesman is got to dream, boy. It comes with the territory.
