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May 12, 2009 5:33:55AM UTC
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Summary
Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts,...
Content
Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. For example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand recognition.
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