Sysomos

Sysomos Inc. is a Toronto-based social media analytics company. The company uses content of popular networking sites like Twitter and MySpace as well as millions of blogs and forums to create a real-time picture on how products, people, services and similar are covered in those media sites. Unlike other similar services, it also attempts to identify how the sentiment towards the identified subjects developed. It is designed to analyze conversatio... more

Sysomos Inc. is a Toronto-based social media analytics company. The company uses content of popular networking sites like Twitter and MySpace as well as millions of blogs and forums to create a real-time picture on how products, people, services and similar are covered in those media sites. Unlike other similar services, it also attempts to identify how the sentiment towards the identified subjects developed. It is designed to analyze conversations, themes and identify key influencers. The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. Company's flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content, such as blogs, forums, microblogs, wikis, video and social networks. MAP is considered by many to be the most advanced social media analytics... less