Michael "Mike" Hayes is an English businessman, best known as the president of Sega West. He has hailed amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio, the now defunct Sega Racing Studio and acquiring video game studios such as Creative Assembly and Sports Interactive.
He replaced Simon Jeffery as President Sega of America, when this happened the American and European divisions m...
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Michael "Mike" Hayes is an English businessman, best known as the president of Sega West. He has hailed amongst Sega fans for restoring Sega's dominance in Europe by acquiring and setting up the game development studio, the now defunct Sega Racing Studio and acquiring video game studios such as Creative Assembly and Sports Interactive.
He replaced Simon Jeffery as President Sega of America, when this happened the American and European divisions merged to give birth to Sega West which made Hayes the executive at all Western Sega branches including America, Australia, United Kingdom, Germany, and Spain.
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