The Saturn Corporation was an automobile manufacturer and brand, established on January 7, 1985 as a subsidiary of General Motors in response to the success of Japanese automobile imports in the United States. The company marketed itself as a "different kind of car company," and operated somewhat independently from its parent company for a time, with its own assembly plant in Spring Hill, Tennessee, unique models, and a separate retailer network....
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The Saturn Corporation was an automobile manufacturer and brand, established on January 7, 1985 as a subsidiary of General Motors in response to the success of Japanese automobile imports in the United States. The company marketed itself as a "different kind of car company," and operated somewhat independently from its parent company for a time, with its own assembly plant in Spring Hill, Tennessee, unique models, and a separate retailer network.
Following the withdrawal of a bid by Penske Automotive to acquire Saturn in September 2009, General Motors discontinued the Saturn brand and ended its outstanding franchises on October 31, 2010. All new production was halted on October 1, 2009.
Alex C. Mair began discussions of a "revolutionary new, small-car project codenamed 'Saturn'" in June, 1982. In November, 1983, the Saturn idea was publicized by General Motors' Chairman Roger B. Smith and GM's President F. James McDonald. Twelve months later, the first Saturn demonstration vehicle was...
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