Rover was a British automotive marque used between 1904 and 2005. It was launched as a motorcycle company called the Rover Company in 1878, before manufacturing cars in 1904. The brand used the iconic viking longship as its logo.
Despite a state-controlled absorption by the Leyland Motor Corporation (LMC) in 1967 and subsequent mergers, nationalisation and de-mergers, the Rover marque retained its identity first as an independent subsidiary divis...
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Rover was a British automotive marque used between 1904 and 2005. It was launched as a motorcycle company called the Rover Company in 1878, before manufacturing cars in 1904. The brand used the iconic viking longship as its logo.
Despite a state-controlled absorption by the Leyland Motor Corporation (LMC) in 1967 and subsequent mergers, nationalisation and de-mergers, the Rover marque retained its identity first as an independent subsidiary division of LMC, and then through variously named groups of British Leyland through the 1970s and into the 1980s.
The Rover marque became the primary brand of the then newly renamed Rover Group in 1988 as it passed first through the hands of British Aerospace and then into the ownership of BMW Group. Technological know-how gained from Honda and financial investment during the BMW ownership led to a revival of the Rover marque during the 1990s in its core midsize segment.
In 2000, BMW sold the Rover and related MG car activities of the Rover Group...
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